As my former employers would tell you, however, there is another way.
Now, don't hear this as being about being less persuasive or less reasonable, less engaging or using less apologetic, but hear it: Glen Scrivener: Christ-centred evangelism and doing the stuff wont seem half as unappealing.
Here's a glimpse before you follow the link: "Evangelism is speaking of Jesus. It’s lifting Him up by the Spirit (which means Scripturally) so as to present Him to the world as good news. So we say ‘Taste and see that the Lord is good.’ We basically hold out the Bread of life saying “Tasty isn’t He??”"