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Starbucks Instant Coffee?

Starbucks today launched an instant coffee brand. I am appalled - the last thing the world needs is encouragement to drink this vile coffee impersonator. They say it will taste the same as the coffee in their shops - though to be fair, Starbucks' coffee is pretty awful.

Mandelson says: "please don't project Starbucks onto the UK economy as a whole."

For now Caffe Nero has my Hight Street vote, though the coffee brewed in my kitchen is probably the best :) at which we're currently experimenting with some Lavazza, kindly donated by Chris Oldfield.

Comments

  1. instant coffee tends to be very popular in other countries. but i'm surprised starbucks even saw a market for this. why?

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  2. pleasure! glad you're enjoying it! seems I've also found the buy-in for the somewhat bizarre "blog of the week"! Having bribed my way in I'll try to make it worth people's while and post a few more...

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  3. instant coffee can be quite nice if you don't think of it as coffee :)
    and starbucks is not so much about the coffee than the experience anyway so it's better than costa - it's all we've got up here :(

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  4. It is just wrong really... why would starbucks do this?! WHY! lol

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  5. Bizarre - I'm not against them selling instant, but claiming that it will taste the same as their in-shop espresso-based coffee just devalues their brand

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  6. I can well believe it will taste the same, but you're right Si, it's less a compliment for the instant and more a blatent condemnation of their real coffee.

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  7. Hmm... Starbucks is my brand - mainly because they are the only place you can get real coffee rather than espresso-based nastiness...

    Can't imagine the instant will be good though. When is it ever?

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  8. i think this is getting a little out of hand - some instant coffees are nice (not many, but some)! just as long as you don't think of it as coffee!

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  9. ...but Gethin, if it's not Coffee then what's the point. Sad though this has garnered more comment than the preceding post on the atheist bus, very telling I guess!

    Next lunchbar topic: Coffee...

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  10. you're right. i suppose if it's not coffee, all it pointless.
    all is vanity - except coffee.

    i wouldn't worry about a lack of response to the atheist bus - London's responding quite a lot. I was there at the weekend and didn't see a single atheist bus - but saw loads of the "Christian Party" ones and the TBS's "You're a fool!! Would you like a Bible? :)"

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