Thursday, November 06, 2008

Best Third Space

Third space is where you want to be. Not your home. Not your work. But the third one. Matt Perman suggests Starbucks could up their game on this with free wifi. I agree.
I don’t want to sound down on Starbucks here. They do great work. But if their value proposition is that they create a “third space” rather than simply selling coffee, they have an opportunity here to do things better and advance their brand.
Plug-sockets would help that too. The one other thing they could do, in the UK at least, is start opening late into the evening.

Anyways, ht to JT, and nice to have a new clear-thinking blog to read.


  1. sounds great! although, personally i think the first step for them is to open a branch in bangor!
    but after that, i'd love to see those changes :D

  2. Some university starbucks have plug-sockets and open late. If only the whole world were a university campus (which it kind of is).... though perhaps that's not such a great idea.

    ht: kate.

  3. Interesting - and ringing bells. Was one range of the coffee shops proposing space to hold church prayer meetings?

  4. oIn the US Starbucks has gone to free wifi... up to 2 hours per customer per day with a registered Sbux card. It is also free for any AT&T customers. This was a long overdue move and I would imagine the rest of the world will follow suit.