Skip to main content

To niche or not to niche?

Tim Challies has been blogging about blogging. He notes a long tail effect:

As in music sales etc so in blogging. A popular core with a very long tail of niche blogs that are read by few.
"Quite high up on the tail of the Christian blogosphere we see Justin Taylor writing a blog that covers news that is of interest to conservative or Reformed Christians--it is primarily an information blog. A little further down we see Carolyn Mahaney and her daughters writing a successful and influential blog for women interested in learning issues surrounding biblical womanhood. We see Bob Kauflin writing a blog that seeks to help worship leaders and any of us who love and value worship. Further along we see Colin Adams, a pastor in Edinburgh, Scotland, writing a blog targeted at expositors. And on and on it goes. Each of these people have, either deliberately or inadvertently, identified an audience and are now providing content that is interesting and important to these people. With more and more people reading blogs, there are endless opportunities to begin a blog that allows you to be influential in an area that is of particular importance to you." Tim Challies, Wrapping it up
Popularity of course isn't everything - and there are no rules as to what constitutes something worth blogging about. The stats say that some people run very popular blogs within the evangelical stream of things (Tim Challies, Adrian Warnock, Phil Johnson & Co, Justin Taylor and a few others). I'm more than happy with the 200+ a day that come to read here. The blog is to help me think, but published for others benefit. Get's me thinking though - what's my niche? Should I become more focussed on a particular theme or type of article? Or should I just carry on day to day as I have been...

There are a few blogs that are under-recognised in my mind - always high quality writing:There's some high quality student-graduate blogs that are writing great stuff about the gospel - these are the guys I check regularly:

Comments

Popular posts from this blog

"Big eyes full of wonder"

Books. Fiction. Libraries. Second only to churches as are the best gateways in your community to ultimate reality and new possibilities.

Our local library has just re-opened after refurbishment, and I love that our boys have spent several mornings there during the summer holidays, discovering some wonderful new stories.

I realised a few months back that I wasn't reading enough fiction. My work necessitates reading a lot of non-fiction, a mix of historical and contemporary thinking, biblical studies and theology. But fiction is the cinderella. Easily overlooked, and yet able to awaken my imagination and show me the way things are meant to be.

So I've picked up a few more lately - bought and borrowed. Not every book attempted flies, and that's ok. These have been winners though.

Ink. This is Alice Broadway's debut novel. It's young adult fiction and tells the story of Leora who lives in a world where the events of your life are tattooed on your skin. Nothing gets hid…

Uniquely Matthew

Reading gospel accounts in parallel is sometimes used to blur the differences in perspective between the evangelists, seeking to harmonise the texts and find a definitive historical account of what happened. No such thing exists because every account is biased and limited. You simply can't record everything. You have to hold a vantage point. And that's not a problem.

Matthew, Mark and Luke take a very different vantage point to John who was of course an eyewitness himself of the events. Comparing the text of Matthew, Mark and Luke across the death and resurrection of Jesus yields two steps.

Firstly, the common ground. All three accounts tell of...
Simon of Cyrene carrying the cross…. · Jesus labelled as King of the Jews…. · Criminals crucified with Jesus… · Darkness in the daytime… · Jesus' loud final cry… The women who witnessed Jesus death, and Jesus' burial… · The tomb lent to Jesus by Joseph of Arimithea… · The women who went to the tomb on the morning of the…

Songs we're singing in Church

Christians are a singing people, it's part of what we do when we gather.

Our church meets morning an evening on a Sunday - normally using 5 songs in each service. So, over the year that's about 520 song-slots available. The report from the database system we use (http://planningcenteronline.com/) tells us that in the past year we've sung about 150 different songs.

Our current most used song has been sung 11 times in the last year, just under once a month. Our top 10 are used about every 6 weeks. By #30 we're talking about songs used every two months. The tail is long and includes loads of classic hymns from across the centuries, plus other songs from the past 40 years, that we have used around once a term or less.

1. Rejoice - Dustin Kensrue



2. Come Praise & Glorify - Bob Kauflin



3. Man of Sorrows - Hillsong



4. Cornerstone - Hillsong


Rejoice was a song I didn't previously know, along with a couple of others that have quickly become firm favourites for me: Chri…